Review of International Marketing Management
Keywords:
Businesses, Consumer, Marketing, International, PricingAbstract
As the pace of globalization increases, it is becoming more essential for companies to guarantee that they are able to effectively adapt to relevant customer needs and preferences in the countries in which they operate. Excellence in policy development and implementation is essential for both transnational and multinational governments in this regard. This requires constant, customer-focused explanation and confirmation regarding where and when the associated administrations are going, as well as how they may get to their intended prospective roles. As the pace of globalization increases, it is becoming more essential for companies to guarantee that they are able to effectively adapt to relevant customer needs and preferences in the countries in which they operate. Excellence in policy development and implementation is essential for both transnational and multinational governments in this regard. This requires constant, customer-focused explanation and confirmation regarding where and when the associated administrations are going, as well as how they may get to their intended prospective roles.
Downloads
References
.Haxthausen O. Customer focus. Marketing Management. 2008.
.Cavusgil ST. Pricing for global markets. Columbia J World Bus. 1996;
.Musonera E. An Examination of Factors that Affect Pricing Decisions for Export Markets. J Int Mark. 1999;
.Onkvist S, Shaw J. International Marketing : Analysis and Strategy. Igarss 2014. 2014.
.Abratt R, Pitt LF. Pricing practices in two industries. Ind Mark Manag. 1985;
.Noble PM, Gruca TS. Industrial pricing: Theory and managerial practice. Mark Sci. 1999;
.Mitra D, Golder PN. Whose culture matters? Near-market knowledge and its impact on foreign market entry timing. J Mark Res. 2002;
.Pappu R, Quester PG, Cooksey RW. Country image and consumer-based brand equity: Relationships and implications for international marketing. J Int Bus Stud. 2007;
.Aaker DA. The Value of Brand Equity. Journal of Business Strategy. 1992.
.Aaker DA. Leveraging the Corporate Brand. (cover story). Calif Manage Rev. 2004;
