Visual Merchandising and Store Design in Rural Retail Outlets

Authors

  • Gagandeep Bonga Associate Professors, Department of Business Management, PAU, Ludhiana
  • Babita Kumar Student, Department of Business Management, PAU, Ludhiana
  • Rajini Student, Department of Business Management, PAU, Ludhiana

Keywords:

Visual Merchandising, Store Design, DCM, Primary data

Abstract

India, retailing is still in its evolvingstage and the sector is witnessing a series of experiments across :

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Published

2011-06-02

Issue

Vol. 5 No. 1 (2011): Gyan Management Journal, (Jan-Jun) 2011

Section

Articles

License

Copyright (c) 2022 Gyan Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Bonga, G. ., Kumar , B. ., & Rajini. (2011). Visual Merchandising and Store Design in Rural Retail Outlets . Gyan Management Journal, 5(1), 109-123. https://www.journals.acspublisher.com/index.php/gmj/article/view/741