Kumar, S. Dinesh, and K. Soundarapandiyan. “The Effectiveness of Product Placement in Tamil Movies: A Study With Reference to the State of Tamil Nadu, India ”. South Asian Journal of Social Sciences and Humanities 3, no. 5 (October 6, 2022): 28–41. Accessed September 8, 2025. https://www.journals.acspublisher.com/index.php/sajssh/article/view/2661.