A Comparative Study on Customer Experience and Social Media Marketing of Amazon and Flipkart . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 5, n. 1, p. 37–53, 2024. Disponível em: https://www.journals.acspublisher.com/index.php/jbs/article/view/16791. Acesso em: 24 may. 2025.