A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM . jbs. 2023;10(1):69-84. Accessed September 9, 2025. https://www.journals.acspublisher.com/index.php/jbs/article/view/16864