Gulati, N. , Guru, P. and Goyal, .I. (2018) “Perceived Informativeness of Viral Marketing Messages: A Case Study of Panjab University”, Gyan Management Journal, 12(2), pp. 29–39. Available at: https://www.journals.acspublisher.com/index.php/gmj/article/view/500 (Accessed: 6 August 2025).